ABOUT CLEVECO

Built from real operations. Developed for a concrete problem.

Cleveco builds Product Flow for companies that manufacture, import and distribute physical products.

The premise is simple. The information often already exists, but it is scattered across business systems, carriers, spreadsheets, email and people.

Cleveco brings the operational product view together around the same physical unit: what it is, where it is, when it becomes available and whether it is available, reserved or booked.

WHY CLEVECO EXISTS

An inventory balance tells you how many. Operations need to know which ones.

For companies with higher-value physical products, longer lead times and dealer networks, knowing that twelve units of a model exist is rarely enough.

Sales, purchasing, customer service and dealers need to know which twelve they are. Which are in stock. Which are in transit. When they arrive. Which are already reserved or booked.

That is the information gap Product Flow is built to solve.

PRODUCT FLOW

The same product. The same information. All the way.

  1. Production
  2. Transport
  3. Distributor inventory
  4. Dealer
  5. Customer

Every physical product keeps its identity throughout the flow.

This allows status, position, ETA and commercial availability to follow the same unit, even when information comes from different systems and is used by different parts of the organisation.

OUR PRINCIPLE

We do not replace the systems that already work.

ERP, WMS, carriers and financial systems each have their role.

Cleveco is built for the information that needs to move between those systems and onward to the people who actually use it.

The goal is not more systems to administer. The goal is to make existing information useful in daily operations.

THE FOUNDERS

Experience that enables us to understand the problem.

Cleveco combines operational experience from physical product flows with extensive experience in digital product development.

Niclas Janzén

Niclas Janzén

Founder, Business & Operations

Niclas has extensive experience building and leading businesses in import, distribution and technical consumer products. Responsible for sales, purchasing, inventory, logistics and dealer networks, he encountered first-hand the problems that arise when product information exists but is fragmented across systems and people. Cleveco grew from the need to identify every unit, follow deliveries and make the right information available to the person who needs to act.

Robert Edvardsson

Robert Edvardsson

Co-Founder, Product & Technology

Robert is an entrepreneur and digital product builder with more than two decades of experience in web development, digital strategy and scalable platforms. He founded Sphinxly in 2002 and has built digital services and SaaS products for established companies and growth businesses. At Cleveco, Robert leads product development, technology and architecture, turning complex operational needs into a clear, stable and scalable product.

BUILT FOR

Companies where every physical unit matters.

Product Flow is especially relevant for operations with:

  • Manufacturing or import
  • Higher-value physical products
  • Serial numbers and configurations
  • Long or variable lead times
  • Inventory and incoming deliveries
  • Dealers or other external partners

See what your product flow could look like.

We review your products, deliveries, inventory and partner flows and show how Product Flow can be used in your operations.

Book a demo